In an ever-adapting world, it is important to always be one step ahead in the engagement game! 

Research has shown time and time again, across many platforms (social media, email, blogs/websites etc), video is the best way to maximise engagement with your audience. Add in a touch of personalisation and you’re on to a winner!

Personalised video, is it right for me?

Absolutely! Personalised video is great for any business and it’s super easy to make your own (we will explain a bit more about that below).

Why would I use a video to reach out to my prospects?

Video has always had a higher engagement rate than any other type of media shared anywhere. But that’s not all… 

  • 83% of people say video has helped them generate leads*
  • 87% of people say video has increased traffic to their website*
  • 92% of marketers who use video say it is an important part of their marketing strategy*

The statistics speak for themselves!

How long should my video be?

The key to creating a cracking personalised video is to make sure that your video isn’t too long. The ideal length is between 30 and 60 seconds, and you will find this is plenty of time when you come to record!

What should my video be about?

This is the fun part as it is where you can really showcase your creativity, the possibilities are endless!

You’ll want to introduce your business briefly, but add some personalisation into the mix as well. Our top tip for ticking these boxes is to write a short script before you record your video. 

You don’t need to worry about becoming the next Speilburg overnight, just writing some general prompts about your business and some features you know are important to your prospective clients. 

Most importantly make sure the video feels like it was made just for the person watching it. 

It’s so important, let’s say it again… make sure your video feels like it was made for the person watching it. 

That means talking about common pains experienced by the audience and how your product or service can fix them, or speaking about your work with clients in a similar field in the past. Remember, the content must be relatable so it is valuable to the person watching it and it keeps them engaged.

How do I make the video personal to the viewer?

There are a couple of ways you can do this. 

You could record a video for everyone on your send list and say their name in the introduction e.g. ‘Hi Joe, I saw your LinkedIn profile and wanted to reach out because…”.

This is a great way to make the video really feel like it was made especially for the person watching it because it really was, but this may end up being very time-consuming, especially if you have a long list of people you want to reach!

Or, you could record one video and change the thumbnail to be a personalised image with the recipient’s name put somewhere on it. This is still a very effective way to get your audience’s attention and, coupled with the content of the video being relevant to the audience, the video will still feel like it has been made personally for them.

What can I use to record my personal video?

Equipment-wise, a webcam or your smartphone is good enough quality to capture your video, just make sure, if you are using your smartphone, that you use a tripod to avoid shaky videos. 

Software-wise we suggest using something like Loom to record you and your screen. There are plenty of helpful articles on the Loom website you can use for inspiration and help on how to get set up and started.

So, there you have it! Promoting your business using video is a fabulous way to reach the people you want to work with in a contemporary and interactive way and now you know how to do it yourselves!
*https://www.wyzowl.com/video-marketing-statistics-2020/