The most important start to improving your profile picture is to check if you are a grey face?

THE GREY FACE

There are hundreds of thousands of you out there right now who are doing your utmost to get yourselves in front of your ideal buyer and without your knowledge you’re are being hindered by your profile pictures visibility.

Your LinkedIn profile picture has 4 visibility options

  • Your Connections
  • Your Network (LinkedIn members connected up to 3 degrees away from you)
  • All LinkedIn Members
  • Public (every on LinkedIn and visible via search engines etc)

If you are on LinkedIn to generate business, which the vast majority of you are, then removing the personal touch of a prospect being able to see your face almost defeats the object of being on LinkedIn for generating business.

How to fix the grey profile picture

  1. Go to your own LinkedIn profile
  2. Click the settings cog
  3. Click the “Privacy” tab
  4. Scroll down and click “public

Now you have fixed your profile picture to be visible across LinkedIn, it’s important to help it stand out. Check out the below video guide on exactly what to do.

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Video Subtitles – Below

00:00:00.200 –> 00:00:02.899
I’m Antony Bonney of
inSurge Unlocked. Today

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we’re going to be talking
about your profile picture

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and some settings that could
be killing you on LinkedIn.

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Welcome to Workshop Wednesday.

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So on this week’s Workshop Wednesday,

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we’re going to be talking about your
profile picture and the settings.

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So before I want to go too heavily
into your profile picture

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and the visuals of it and what it looks like.

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We need to make sure you can be seen.

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What do I mean by that? Well what I
mean by that is, this THE GREY FACE.

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So on LinkedIn at the
moment, there are thousands

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and hundreds of thousands of people
who aren’t in my network that

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when I view them and
when I’m looking at them,

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that’s what I see. Why are
why am I seeing this?

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Well previously on LinkedIn
one of the default settings
was that your profile picture

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is hidden to anybody who’s
outside of your first connections.

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Now, that means that doesn’t matter how good
your profile is if you’re not physically

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connected with someone then
they’re not going to see your face.

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So just for example, I have 2 marketers here
Shannon and Ben who have got good profiles,

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but for anybody who’s not currently
connected with them or maybe
looking to do business with them.

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You cannot see their face.

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The whole of LinkedIn at the moment is
all talking about content and value

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putting out relevant content that’s
going to be engaging with your audience.

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So the importance of this
I completely agree with

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but if you’re going to spend time effort

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and money putting content together
to try and generate yourself
business and sales through Linkedin,

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then you want to make sure that it’s not
just your network that small amount of

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people that can see it the
whole point of this is that

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when they like and comment
your firsts they like

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and comment and share your
content that other people outside

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your network that your
reach is getting out there

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that they can see it that they can
comment on it that they feel engaged,

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they’re not going to feel engaged
if they can see a GREY FACE.

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So just for example here this

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is so much more prominent than people
would believe this is one post from a

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couple of days ago where the
author is not one of my connection

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so I can’t see his picture.

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Not only that but look one two,

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three, four five five GREY FACES.

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All people who have got
their privacy setting set

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where you can’t see their profile picture.

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So for Simon is post his content we’ve
says to sell or not to sell on LinkedIn.

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That is the question. What are
your thoughts if I was going to
comment on this my thoughts?

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Don’t be a GREY FACE.

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So how do you fix this?
Let’s talk about on a mobile.

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So on a mobile phone go to your profile on
your profile the top right hand corner.

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There’s a cog click on that Cog

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and it will take you to a menu and the
second tab says privacy on that privacy tab,

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it lets you edit your public profile

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so that third of the way down the
screen there are four options

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your prop your profiles public visibility.

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So your connections your network

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or LinkedIn members and public we’re
talking here about you generating
business from LinkedIn.

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So you want to be making sure that
every opportunity to sell to a

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potential customer you’ll take an advantage

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of, so my advice is make it public.
While we’re talking about settings

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let’s talk about your LinkedIn

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URL. So that is the web address
that is a link to get directly
to your LinkedIn profile.

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Now the standard one we all
know looks a bit crappy.

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It’s just a lot of letters and numbers and
doesn’t represent you or your business.

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So the great thing about this though
is you can actually edit this yourself.

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So right at the top of the screen
that we’ve just spoke about on
your editing your public profile.

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The very first thing says
edit your custom URL.

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So your url right at the end
after linkedin.com/in/ can
remove all those letters

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and numbers and add in pretty
much whatever you want

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as long as it hasn’t already been
taken by somebody else you can use it.

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So mine just says Abonney
I’ve just used my name.

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So anywhere you want to put it

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whether it be on marketing
material or in the bottom of your

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emails anything like
that your business cards.

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It’s going to look a lot better.

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So there’s already lots of information
out there about how to do a
great LinkedIn profile image.

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Don’t really want to go into that. What I
would say is ask yourself one question.

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If your customer landed on your
profile, would you be happy that

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being that picture being
a representation of you?

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If so fantastic. What I’d rather
do is give you some actionable

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things to make you stand
out a little bit more.

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So couple of bits one firstly you
can put your picture in an outline

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really really simple to do. Another one

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you could add some imagery

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or a logo to make yourself actually stand
out now just as examples of this on here.

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Don’t be a great face. You can
see that the outline does make a

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difference rather than just
within the white background.

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It makes it stand out and secondly
here with the logos instantly.

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You can see that the two people
on this are from the same company

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because they’ve got a similar
logo with in that picture Okay.

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So Workshop Wednesday’s are all
about giving you actionable
information that you can go away

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and Implement yourself.

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So this week I will be
giving away another guide

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and template that you can go

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and go and build your own
outline and put your own imagery
using the free software again.

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So comment below follow me on
LinkedIn or subscribe to YouTube
and remember don’t be a GREY FACE.