Being on Linkedin may be the first step you take to grow your career. Unlike other social media pages, This platform is mostly for career and business-oriented individuals. With this in mind, you now understand that whatever you post or set your profile can be a make or break deal for you. This is why you need to understand which images work for it and those ones that do not.
The main goal is to be as transparent as possible, yet appealing. No one will pay attention to a dull image and no one will focus on an image that has too many details as well. The site has changed in every update. For 2019, until the next update, here are image guidelines that will help you present yourself and your information excellently so you can get the right connections.
Post Image Sizes
Content is critical when posting on this site. In this day and age, potential employers will not only consider your CV and cover letter, but they will also give thought to your social media activities. Does what you post portray you as a person with integrity or otherwise? Also, does the work experience match with the subjects you post on LinkedIn?
The post images need to be clear for both desktop and mobile phone view. If you only post one that is clear on the phone, when one uses a computer to view it, the image will appear pixelated because of the enlargements present. An ideal post image should follow the 1:1 width ratio and be at least 1,200 pixels.
This size is not permanent since different people have varying opinions concerning the same, but an ideal post image should not get cropped when transitioning from a desktop to a mobile phone view. The length and width could be a bit different. 1,200 by 627 pixels could do for both personal profile sharing and company information sharing.
Test a few times with your posts to get the ideal size. You might be surprised to find dimensions that work better than the above or look better on one device and not precisely as good on another. Also, consider the wording you follow up with your images. Don’t make them too long as your connections will get tired or bored when reading. It is okay to post a picture on its own with, maybe, a link, especially if the image is self-explanatory or has all the information you wished to share.
Lastly, on this site’s images, don’t forget to maintain consistency. These are the images that keep changing, unlike profile images and cover photos. Maintaining a form of consistency will help the people you are connected to recognise you from afar hence, drawing them comfortably to reading, reacting to and sharing your content.
Article Image Sizes
If you are big on building comprehensive posts such as blog posts and articles, this site offers a free platform to do so. You do not have to have a WordPress account and profile or whichever other platforms that require template editing to get it looking right. As long as you have a profile on the site, you can post as many articles as you wish.
Article images for the platform should not be square in shape as regular posts. You want them to align well when you share the article on your profile or on your feeds. A rectangular image looks better for articles with the ideal size being 1,200 by 628 pixels or a 1.91:1 ratio. This will give your articles excellent alignments and make them appealing to potential readers.
As you think about the size, give thought to font combinations. You also don’t want a wordy image as the article already has all the information you want to share. Use corporate colours as the members you target are on the site are looking for business-related topics and links. Selling yourself well with article images will draw people to reading and sharing your work. It does not have to be all fancy; it only has to be straight to the point and catchy.
You can seek some design help from friends or applications that offer templates to the article images. It is likely that you may not hire a professional graphics designer, but this does not mean you use every other image you find on the internet. You want to show that you are professional in everything you do, so you need to find a way to create images that follow the article images recommendations or at least something close.
You can learn online how to use editing software or template applications to design the right images. If this seems like too much work, as you search for ideal images online, give thought to size as well. This way, you won’t have to edit the already existing one. Do not forget to add a caption to credit the source of the image so that you do not face copyright issues in the future.
Profile Image Sizes
Your profile image says a lot about you. From the image quality to how you are dressed, people will judge you by how you look before you gain their trust in viewing your content. Here, you want a clear image that portrays you as professional and updated. It’s time to do away with images that have a million background details. A transparent background does the trick every time. A clear background means white or blue. As much as other colours might still look okay, there are some like green that are simply too much. White and blue are safe.
Looking into the image’s size and stick with a 400 by 400-pixel type. This ensures that your image is well-positioned after it is cropped to the circular shape you see as your profile. Align it well when updating to make sure the face is at the centre.
Unless it is a company, use your image and not a logo. This makes you gain trust with people interested in your profile as they can put the face on the experience. Also, make sure that the image you use is updated. You do not want to appear as someone else on your profile and a different individual in person in case you are called for an interview.
Lastly, your profile is not complete without a cover photo. When it comes to the cover image, you need to realise that its height appears way smaller than normal on a desktop device. Make sure it fits well. Nature seems well here, but if you have a clear branded image of what you do, the better. Keep it simple and avoid using too much detail as well. If you are worried about the quality of the image, make sure it is something near 8 MBs, and you’ll be safe.
One more thing about the cover image is that it would be great if it corresponds with the profile image and your bio. For example, if you are an accountant on your bio, you can use a computer with a notebook and a calculator as your cover image. This complements your profile, making it look thoughtfully done.
Company Page Image Sizes
Selling your company on the site is a great way to attract new clients and present your company as a trusted brand. You can use your company profile for both B2B and B2C marketing. Several CEO’s from competitive companies and those that may need your services are watching you online. This is why your images need to communicate appropriately.
First, your company logo: Before you even consider putting it online, you need to make it simple, yet able to communicate who you are. Have it on a clear background then make it a 300 by 300-pixel image. There are companies that opt to use some of their products as their logos. This is not entirely wrong, but your cover space is more ideal for products as long as it is done creatively. Your products are prone to change even in branding, and it does not mean that your logo does as well. Consistency is very crucial in business.
Secondly, the company’s cover image: This is where you need to tell potential connections about your products and services. Be careful not to dump all your products and services in a manner that makes your cover image look too busy. If the eye finds it tiring to look at, no one will pay attention. You need to make it simple and straight to the point. In any case, the cover space usually has a shorter width, therefore, too much information will get lost when resizing the image. Test before you settle for a final choice.
Being a company that seeks to communicate quality and integrity, getting a graphics designer to do a great logo and cover image should not be too much. If that is still not within your budget, you can always use online applications that offer templates for both. Remember that your profile can either build or break the company’s reputation. Sometimes, just one look can drive away a potential client. Whether the profile is mainly for B2B or B2C communication and advertising, make sure it speaks well of your brand.
Advertising Image Sizes
The site is not only a place to have a profile and connect with other professionals online, but it is also a platform that allows individuals and companies to advertise their businesses and services. This is a platform where both B2B and B2C centred companies can find potential clients and customers. There are several ways to advertise on it. Using posts and articles are two of these ways, as highlighted above.
Another way to advertising a company is on the About Us section on a company’s page. A 360 by 120 pixels image is needed for that part to be complete. The picture does not have to be the logo as this is already in the logo section. Find a consistent image to match the logo and the cover image so that your company is communicating the same thing all through. This can be in terms of colour combination and how you present your services.
The other place a company can advertise itself is on the life tab. The life tab helps a company attract potential talent and clients. The tab also allows a company to highlight some unique aspects like culture, leaders and activities. The image required in this section should be about 1,128 pixels in width and 376 pixels in height. It should be able to express the company’s professionalism, goals, mission and passion. Most clients may judge the company depending on only the information on this tab, so an organisation needs to make it attractive and relative to its target audience.
Another way that members can advertise themselves is through direct messaging. This too, can include images. Here, you do not want to use an image that will take longer to load, especially on your target audiences’ phone. A 1200 piles image 1:1 ratio is ideal just like a post image. Make it catchy since the person you target may not trust you as a sincere seller given that social media platforms are sometimes platforms used by cons.
Display ads and dynamic ads are also ways of advertising on the site. For display ads, keep them 300 by 250 pixels of a JPG, GIF or PNG image. The image should only be around 400kb and if it is an animation, keep it 15 seconds short. For dynamic ads, the logo should only be 100 by 100 pixels with a call to action of about 50 characters. The company’s name should not miss, and you can also add a secondary CTA of about 70 characters.
It may look like a lot to consider in an overview, but with the time you’ll get it right without thinking too much about it. Always remember to test all your images before you settle for any. Visual advertising has a record of being one of the best methods of marketing a business. Once you get it right, you will be well ahead of your competitors.